Certified Collaborations Architect


Based on Luke Hohmann’s book, Innovation Games: Creating Breakthrough Products Through Collaborative Play, this two-day interactive workshop teaches you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success.

Our two-day Innovation Games for Customer Understanding course earns participants 120 Experience credits in the Certified Collaboration Architect program—equivalent to an Orange Belt

Who should attendThis training is indispensable for individuals who want to use Innovation Games to communicate directly with customers, clients, and/or with internal teams. Possible job titles include:
 Consultants
 Marketing/Market research professionals
 Brand managers
 Product and R&D managers
 CTOs and senior business executives
 Project and team leads
 Coaches and facilitators

Objectives
 Discover what your customers don’t like about your offerings
 Uncover unspoken needs and breakthrough opportunities
 Understand where your offerings fit into your customers’ operations
 Clarify exactly how and when customers will use your product or service
 Deliver the right new features and make better strategy decisions
 Increase empathy for the customers’ experience within your organization
 Identify your most effective marketing messages and sellable features

ProgramThe two-day certification workshop is built on the “learn by doing” model of education, relying on real-world case studies and in-class practice and discussion. Topics covered include

 Identifying the areas in which Innovation Games can positively impact market research efforts
 Determining which game or games are best suited to any given situation, online or off
 High-level overview of the planning, playing and post-processing process for game sessions
 Hands on experience of several games, both in-person (Day 1) and online (Day 2)
 Detailed investigation and hands-on practice of real-world case studies
 Thorough grounding in game facilitation and presentation techniques
 Best ways to bring Innovation Games inside your business




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